Send us a text

Podcast Producer Secrets: Tom Stanhope on Building a Sustainable Show | Episode 52
This episode is proudly sponsored by the Showbiz Sidehustle Handbook - Get your copy here: https://ln-k.me/clGQ
SERIES 1 FINALE - After 52 weekly episodes, I'm pulling back the curtain with Tom Stanhope, the genius producer behind the Showbiz Side Hustle podcast!
In this special episode, Tom (founder of Podforge.co.uk) and I dive deep into the realities of podcast production, the shocking statistics about podcast survival rates, and how we've built a sustainable content system that works across continents and time zones.
KEY TOPICS COVERED
- Why 97% of podcasts fail (and how we beat the odds)
- The truth about "oversaturated" podcast markets
- How one conversation becomes weeks of content
- Building a video-first podcast strategy
- The power of AI in content repurposing
- What it really takes to stay consistent for 52 weeks
ABOUT TOM STANHOPE
With 25 years in video production, Tom pivoted to podcast production and founded Podforge (podforge.co.uk) to help experts and business owners transform their knowledge into revenue-generating content through video-first podcasting.
🔗 CONNECT & LEARN MORE:
📧 Email: [email protected]
🌐 Podforge: https://podforge.co.uk
📱 Instagram: @podforge_podcasts
CHAPTERS
00:00:00 - Series 1 Finale Introduction
00:01:01 - Welcome, Tom Stanhope: The Man Behind the Podcast
00:02:20 - Tom's Journey: From Video Production to Podcast Specialist
00:04:50 - The Birth of Podforge
00:07:10 - Why We're Perfect Partners: Creative Meets Technical
00:09:14 - The Reality of Podcast Consistency
00:12:00 - Shocking Podcast Statistics: The 3% Who Survive
00:15:10 - Understanding Your Niche: Quality Over Quantity
00:19:45 - Our Podcast Performance: Real Numbers Revealed
00:23:25 - The Power of Video-First Podcasting
00:25:50 - Long-Game Content Marketing: Libraries vs Feeds
00:28:45 - Building Systems: AI and Content Multiplication
00:32:20 - Turning 52 Episodes into Performerpreneur Steps
00:35:20 - A Message for Side Hustlers
00:38:45 - Looking Ahead: Series 2 Plans
00:41:30 - Final Thoughts: Follow the Joy
00:44:00 - How to Work with Tom and Podforge
00:45:00 - Closing: Thank You for an Incredible Year

📕 Buy The Showbiz Side Hustle Handbook: https://ln-k.me/clGQ
🎭 Join our community: https://www.facebook.com/groups/Performerpreneur
📕 Download our free guide - The Dream Big Workbook!: https://ln-k.me/GKCR
🎙️ Listen to the podcast: https://feeds.buzzsprout.com/2386041.rss
Connect with Nicole:
Facebook: https://www.facebook.com/Performerpreneur
Instagram: https://www.instagram.com/performerpreneur
Website: https://performerpreneur.co.uk/
#ShowbizSideHustle #PerformerBusiness #CreativeEntrepreneur #performerpreneur