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Creating a Company Sales Culture | ft. Joe Crisara | Ep.431

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🚀 Want to grow your trade business but struggle with sales? Learn the secrets to building a strong sales culture, improving your marketing, and creating client loyalty programs that keep customers coming back!
Watch the video version of this podcast at https://youtu.be/wyLzaMiRrfQ

Discussion Points:

00:00 Resources, training available; sales culture, client loyalty.

05:32 Genuine values are crucial, not clichéd phrases.

07:40 Marketing highlights brand interaction and community benefits.

11:04 Leadership: Marketing, sales lead; operations execute.

14:58 Technical skills don't include business acumen.

19:05 Explain user benefits; emphasize people-centric storytelling.

21:44 Most lack solid sales processes in businesses.

23:51 Assumptions limit opportunities; offer choices instead.

27:42 Emphasise roles aligning with personal strengths.

32:40 Ensure standardized work and communication training company-wide.

35:48 Companies hesitate firing untrained employees due to guilt.

36:56 Lack of training causes unproductive employees.

40:28 Mandatory training is essential; compliance over consensus.

44:57 Schedule, train, record, and archive for convenience.

47:07 Implement feedback and questions; check show notes.

Resources:

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