In this special holiday shopping Business of Woo-themed episode of The Skeptical Shaman podcast, host Rachel White (of TOTEM Readings) chats with friend and fellow e-commerce small business owner Amy Steffek (of Puck Hcky) all about the trials and tribulations of selling stuff online.

In the Business of Woo, the pressure to produce and sell products online is fierce, coming along with phrases like "passive income" and "scale". And, while it's good to diversify and sell real, high-quality products online for any Woo-based or other small business owner, it's not the panacea that online influencers and spiritual grifters tell you it is. Just ask Amy! Sure, she may not be in the Business of Woo, but her small, online, cult following apparel business has taught her a lot about the difference between how things look from the outside-- and what the reality is on the inside.

Take, for instance, Amy's 7-figure year. Yes, her online business literally pierced a MILLION DOLLARS (said in Dr. Evil voice) one year, but that's just revenue, guys. What was her profit, you might be asking? $0. Yep, that's right. In one year, she made more money than ever before-- and wasn't able to pay herself a dime for it. And this is NOT unusual in the business world and, in particular, the Business of Woo. The key? Constant tweaks and adjustments in the face of shifting economic and industrial factors is crucial-- and never mistake revenue for margin.

What's more: turns out, our fellow humans aren't really doing great, and the mental health crisis affecting our nation is bubbling up for anyone interacting with the general public-- especially if those interactions are online. Anyone that runs an online business gets near-daily abuse and, in spite of all of our love and light tools, trust me when I tell you: it has an aggregate negative impact on anyone on the receiving end.

This episode is hitting just as we're all heading out into the interwebs to start holiday shopping for friends, family and loved ones, arming us with a heightened awareness of how best to interact with our fellow human beings. Business owners are people, too. And no, they're not always rich. Often, they're tired and just trying to make their cool thing work so others can enjoy it.

Proceed accordingly!

LINKS:

• Rachel's Website: https://www.totemreadings.com
• TOTEM Readings Substack: https://totemrach.substack.com
• Rachel's Other Links: https://linktr.ee/totemrach

Please support the Sponsors of The Skeptical Shaman Podcast:

• The TOTEM Flower Essence Deck: https://a.co/d/gw16LsG
• The TOTEM Tarot Deck: https://totemreadingsatx.etsy.com/listing/1492934343
• The TOTEM Flower Essences: https://www.etsy.com/shop/TotemReadingsATX
• TOTEM Spiritual Transformation Coaching: https://www.totemreadings.com/coaching
• TOTEM Business of Woo Mentoring: https://www.totemreadings.com/business-of-woo

Amy's Links:

• https://puckhcky.com/
• https://www.instagram.com/puckhcky/

Please note: The views and opinions expressed on The Skeptical Shaman do not necessarily reflect the official policy or position of the podcast. Any content provided by our guests, bloggers, sponsors or authors are of their opinion and are not intended to malign any religion, protected class, group, club, organization, business individual, anyone or anything. And remember: sticks and stones may break our bones, but words—or discussions of religious or spiritual topics-- will never hurt us.