In 2023, advertising on Facebook and Instagram continues to be an effective strategy for businesses to reach a large audience and drive sales. Despite the platform's reputation, advertising on these social media sites still provides unique benefits such as targeted advertising, access to valuable data insights, and the ability to reach a massive audience.

However, it is important to note that advertising on Facebook and Instagram is not the same as "advertising" in the traditional sense. Advertisers need to create content that is engaging and adds value to the user experience, rather than simply trying to sell their products. A successful advertising campaign on these platforms requires a strategic approach and a well-designed advertising plan.

In this session, we will go over why Facebook and Instagram still work, as well as how to "advertise" on the platforms!