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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Summary:
Jeremy LaDuke, founder of Epic Nine, dives into the attention economy and why bold, memorable branding outperforms safe, copycat marketing. He explains how small businesses can set honest budgets, track what really matters, and build brand familiarity that drives conversion — even without perfect attribution. From Liquid Death’s creative risk-taking to networking tips for introverts, Jeremy shares practical lessons every entrepreneur can apply to grow with authenticity and courage.
🎥 Watch the full episode on YouTube: https://www.youtube.com/@TheSmallBusinessSafari
💡 GOLD NUGGETS (Key Moments)
• Disruptive branding lessons from Liquid Death
• Defining SMART goals and budget honesty
• Risk appetite and creative differentiation
• Attribution reality and measuring what matters
• Branded search as a proxy for awareness
• Lower, mid, and top-funnel investment strategy
• Climb Club for sub-$2M businesses
• Networking tactics for introverts
• When to use CTAs vs. pure brand
• Distinctive assets: names, themes, mascots
🔗 Guest Links
• Website: https://epicnine.com
• The Climb Club: https://theclimbclub.com
• Book “Climb”: https://theclimb.guide
or Amazon
• LinkedIn | https://www.linkedin.com/in/jeremyladuke/
• Book Rec: The Five Dysfunctions of a Team by Patrick Lencioni
🌍 Follow The Small Business Safari
• Instagram | @smallbusinesssafaripodcast
• LinkedIn | https://www.linkedin.com/in/chrislalomia/
• Website | https://chrislalomia.com
• Website | www.safaripodcast.com
Chapters
1. Cold Open: Risk And Budget Honesty (00:00:00)
2. Show Intro And Audience Momentum (00:01:03)
3. Golf Banter And Community Ties (00:03:10)
4. Guest Intro: Jeremy And Epic Nine (00:04:30)
5. The Attention Economy And Memorable Marketing (00:05:15)
6. Case Study: Liquid Death’s Disruptive Brand (00:07:45)
7. Embracing Bad Reviews And Risk (00:12:20)
8. Goal Setting, Risk Appetite, And Assets (00:15:57)
9. Local Agency Marketing And Personal Brand (00:19:12)
10. Building Digital Connection And Familiarity (00:21:47)
11. One Channel Or Many: Where To Focus (00:24:52)
12. Budget Truths: What Will You Really Spend (00:28:47)
13. Attribution Reality And Measuring What Matters (00:31:47)
14. Brand vs Direct Response And The Funnel (00:36:07)
15. Climb Club: Hustle For Sub‑$2M Businesses (00:40:27)
16. Distinctive Branding, Mascots, And Memory (00:43:57)
17. Networking For Introverts: Questions Win (00:48:07)
18. Enterprise Story: Why Brand Awareness Works (00:51:47)
254 episodes
