Selling Beyond the Ick Factor | Dr. Cindy McGovern
Manage episode 487951902 series 2980277
Every job is a sales job, and every interaction is a sales interaction. Learning to understand needs, help people, find solutions collaboratively, and remove the "ick factor" from the sales process transforms how we approach all our business relationships.
• Sales begins with selling yourself authentically and consistently
• Your body language constitutes 80% of communication, even in virtual settings
• The true bottlenecks often occur after the sale—in service, follow-up, and billing
• Many companies create "transactionships" instead of relationships with customers
• Customers need to feel seen, felt, and heard throughout their experience
• Getting employees involved in sales requires showing how it benefits them personally
• Effective retention begins at the first interaction, not after the transaction
• Ask for referrals, reviews, and repeat business instead of hoping they'll happen
Check out Dr. Cindy McGovern's books "Every Job is a Sales Job" and "Sell Yourself" at [email protected] or follow her at 1ST Lady of Sales on all platforms.
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https://drcindy.com/orange-leaf-academy/
From the Zoo to Wild is a book for entrepreneurs passionate about home services, looking to move away from corporate jobs. Chris Lalomia, a former executive, shares his path, discoveries, and tools to succeed as a small business owner in home improvement retail. The book provides the mindset, habits, leadership style, and customer-oriented processes necessary to succeed as a small business owner in home services.
Chapters
1. Changing the script on sales (00:00:00)
2. The myth of Tommy Two Thumbs (00:08:33)
3. Body language and the sales process (00:15:47)
4. Beyond transactions: building relationships (00:27:28)
5. Retaining customers and asking for referrals (00:38:29)
6. Final wisdom and DIY disaster stories (00:45:33)
234 episodes