Hey friend, welcome back to Business Builders! If talking about pricing gives you that “ugh, not again” feeling—this one’s for you. In today’s episode, I’m tackling the tricky topic of pricing, why so many of us avoid it, and how to finally do something about it. I’m not here to tell you to raise your rates just for the sake of it—but I am here to help you check in with yourself and your business and ask, “Is my pricing aligned with the value I’m delivering today?” You might be surprised by what you discover when you stop avoiding and start adjusting. Let’s dive in together (CEO hats on).

Key topics covered:

• Why pricing makes so many of us uncomfortable—and how to reframe it
• The real reasons you may need to raise your rates (hint: it’s not just about profit)
• How low pricing can attract the wrong clients and block your growth
• What to evaluate when reviewing your offers and value
• Simple mindset and math tricks to feel good about changing your prices

Challenge

Revisit your pricing with fresh eyes and reprice just one offer—internally or publicly. Set a timeline. Build your confidence. You’ve got this.

Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/

Staci's Links:
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