My guest today is Shanynn Lee. She is the Win Without Pitching Director of Coaching. She spent a decade in senior marketing and communication roles in Fortune 500 companies before moving to a business development leadership role at a well-regarded Seattle design firm. We have discussed why pitching your services bad and what is the best alternative. She also shared the advantages of specializing when it comes to winning new business. We have also talked more about the Win Without Pitching book and the author Blair Enns. Lastly, she also shared the challenges she faced as the Director of Coaching of Win Without Pitching.

Today's Guest

Shanynn Lee

Shannyn Lee is the Win Without Pitching Director of Coaching. She spent a decade in senior marketing and communication roles in Fortune 500 companies before moving to a business development leadership role at a well-regarded Seattle design firm. She also spent four years at Catapult New Business where she worked with agencies of various disciplines and sizes, building and leading their business development programs. Her time on the front lines of agency business development coupled with many informative years on the client side has given Shannyn a unique perspective into what marketers are looking for in agencies and what agencies must be doing in order to compete and win. Shannyn’s empathetic and encouraging coaching skills have helped her clients translate the lofty Win Without Pitching ideas into real behavioral change with lasting results.

Website:

• https://www.winwithoutpitching.com/

Social Media:

• LinkedIn: @shanynnlee
• YouTube: Win Without Pitching

Links and Resources:

The Win Without Pitching Manifesto