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The Small Business Sessions, Enterprise Nation's podcast, is back for a ninth exciting series of inspiring entrepreneurial stories and expert business tips! The podcast is powered by the business.connected online training programme and our partner Vodafone Business.

Joining freelance journalist Dan Martin for the eighth episode is Dominic Mills, co-founder of local experiences marketplace Yuup.

Dominic was inspired to start Yuup after struggling to find the gift of a local experience for his wife. He could only find the usual experience offerings from national providers, and nothing that reflected Bristol, the city where he lives.

Yuup is now a thriving marketplace of experiences offered by hundreds of small businesses in Bristol, Bath, Birmingham, Brighton, Cardiff, Durham, Northampton, Nottingham. Yuup has also branched out into its running its own events such as a spectacular drone show this Christmas.

Topics discussed in the episode include:

  • Dominic's experience of growing and selling a marketing agency before he started Yuup and lessons he learnt.
  • His start-up challenges and how he overcame them.
  • Launching a platform for physical experiences during a global pandemic.
  • How he convince the first businesses to join Yuup.
  • How Yuup crowdfunded almost £1m.
  • Building a team.
  • How Yuup decides which cities to expand to.
  • How Yuup measures its mission for delivering a positive social impact.
  • Branching out into running Yuup's own events such as drone shows and immersive experiences.

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This episode is brought to you in partnership with Vodafone Business, the Nation’s Network*, as part of the business.connected campaign which helps small businesses embrace digital change and grow online.

Access free training in a range of digital business areas, from online marketing to AI and smarter working at www.enterprisenation.com/businessconnected

Listen to and watch previous podcast episodes at www.enterprisenation.com/podcast

*The Nation's Network: Vodafone - nation's most valuable brand, verified by Kantar BrandZ Most Valuable UK Brands Report 2024, and supporting the nation since 1984 through to 2025's major summer events. See full verification of the substantiation: www.vodafone.co.uk/TNN

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