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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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The Small Business Sessions, Enterprise Nation's podcast, is back for a ninth exciting series of inspiring entrepreneurial stories and expert business tips! The podcast is powered by the business.connected online training programme and our partner Vodafone Business.
Joining freelance journalist Dan Martin for the seventh episode is Ryan Panchoo, founder of gluten free doughnut brand Borough 22.
What started as making doughnuts for his children due to a frustration at the lack of allergen-free treats at events is now a brand that regularly sells out in Selfridges.
Ryan has grown his business from hand delivering his products on the London Underground, to going full time after nine years, being stocked in one of the UK's most iconic retailers and selling overseas.
Topics discussed in the episode include:
- Hand delivering his doughnuts on the London Underground.
- How he used social media to promote his products from day one.
- How a follower tagging Selfridges on Instagram led to Borough 22 being stocked.
- Switching from running the business as a side hustle to going full time.
- How he raising investment to fund a commercial kitchen.
- Letting go of doing everything and decided to grow a team.
- Borough 22's global fans including one who flew from Norway to get the products and an American fan who offered to pay for Ryan's flight to Detroit to make his doughnuts!
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This episode is brought to you in partnership with Vodafone Business, the Nation’s Network*, as part of the business.connected campaign which helps small businesses embrace digital change and grow online.
Access free training in a range of digital business areas, from online marketing to AI and smarter working at www.enterprisenation.com/businessconnected
Listen to and watch previous podcast episodes at www.enterprisenation.com/podcast
*The Nation's Network: Vodafone - nation's most valuable brand, verified by Kantar BrandZ Most Valuable UK Brands Report 2024, and supporting the nation since 1984 through to 2025's major summer events. See full verification of the substantiation: www.vodafone.co.uk/TNN
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