We have all sought to become the best versions of ourselves, understanding who we are and what we want to become. But how do humans have such a strong sense of self? Philosophers have deliberated on this topic for centuries, yet recent advances in cognitive science and neuroimaging have enabled us to glimpse into the brain's role in creating this representation. We understand how the brain develops through adolescenceand starts to specialize as we move into adulthood, placing a strong emphasis on self-relevant information. With this knowledge, we can use identity to bring about meaningful changes to our lives and ultimately become more self-aware. In this episode, we will dive into the neuroscience of the self, exploring how the brain processes self-referent information, the role of identity in our evolution and development, and how identity can be used to make significant changes. Join us on this journey to uncover the neuroscience of the self, and its relationship with identity and identity development.