How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
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In this episode, Jack speaks with Gigi Danziger, an impact investor and founder of initiatives in Hudson, New York that champion community-led innovation. Gigi shares the story of how the HudsonUP initiative began — the first small-city Universal Basic Income (UBI) pilot in the U.S. — and reflects on the evidence and lessons learned so far.
We dive into:
- Why Hudson became the testing ground for UBI and how the idea emerged.
- The design of the pilot: 128 participants receiving $500/month for five years.
- Key findings: improved mental and physical health, increased employment, and a rise in entrepreneurship.
- Insights on building trust in communities where outside promises have often gone unfulfilled.
- Broader community initiatives beyond UBI — from medical debt relief, to affordable housing with steward ownership.
- Gigi’s philosophy on community, and purpose as foundations for thriving.
- Advice for others looking to replicate hyper-local, community-driven solutions in their own contexts.
🌐 Learn more:
Resources & Links
- 📑 HudsonUP Study Findings (Year 4) — Jain Family Institute
- 🐦 HudsonUP on X
- 📸 The Spark of Hudson on Instagram
Stay Connected
- LinkedIn: SIJ Media
- Instagram: @thesocialimpactjournal
- Twitter: @sijpodcast
- Tiktok: @thesocialimpactjournal
58 episodes