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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of The Social Media Takeaway, Louise talks with Ali Machete, bestselling author and publishing consultant who has worked with Simon & Schuster.
Ally shares how to write, publish, and market a book that aligns with your business. She explains why many authors write the wrong book, how to avoid that mistake, and how to use AI tools without losing your voice. She also introduces her course, Don't Write the Wrong Book, to help you get started.
You’ll learn:
✅ What makes a book the wrong one
✅ How to choose the right book for your goals
✅ Using AI in writing without sounding robotic
✅ Common publishing mistakes to avoid
If you want to write a book that works for your business, this episode is for you.
SHOW CHAPTERS
00:00 Introduction and Guest Welcome
00:29 Ali Machete's Journey into Publishing
01:34 From Simon & Schuster to Freelancing
03:05 Helping Authors Publish the Right Book
04:27 Examples of Writing the Wrong Book
08:22 Strategies for Writing the Right Book
14:06 Types of Nonfiction Books
22:08 Impact of AI on Publishing
28:03 Final Takeaways
Connect with Ally:
LinkedIn
Join her free webinar training, Don’t Write the Wrong Book, where she walks through a step-by-step process for writing a book that supports your goals.
👉 Register here
She also offers a free book strategy call for aspiring authors via her website: thewritersally.com
If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!
If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello
My 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025.
Grab your copy now on Amazon!
Amazon UK
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Chapters
1. Introduction to Ally Machate (00:00:00)
2. Ali Machete's Journey into Publishing (00:00:29)
3. From Simon & Schuster to Freelancing (00:01:34)
4. Helping Authors Publish the Right Book (00:03:05)
5. Examples of Writing the Wrong Book (00:04:27)
6. Strategies for Writing the Right Book (00:08:22)
7. Types of Nonfiction Books (00:14:06)
8. Impact of AI on Publishing (00:22:55)
9. Final Takeaways (00:28:50)
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