The Current State Of The HALO Sector With Fitness Industry Advisor & Investor Pete Moore The Society Pod podcast

Pete Moore has had a front row seat to many of the mergers and acquisitions in the HALO Sector over the past 15 years. In this conversation, we discuss the current state of fitness and the HALO Sector, from dollars entering the space to consumer trends to the nomenclature of “wellness” and “community.”

The list of brand name drops is long: Soul Cycle, Gold’s Gym, Oura, SweetGreens, CrossFit, Hyrox and more…

Pete also reflects on personal experiences and lessons learned in the fitness investment landscape, emphasizing that just as in sports, you will have some wins and you will have some losses. You can’t be defeated just because you experienced one loss.

Takeaways:

The HALO Sector is experiencing a renaissance akin to the roaring 20s.
The term 'halo sector' encompasses health, active lifestyles, and outdoor activities.
Investments in fitness are shifting towards scalable businesses with institutional backing.
Marketing should be viewed as an investment rather than an expense.
Building a cult-like community can lead to better engagement and results.
The importance of defining clear metrics for evaluating fitness deals.
Personal experiences in sports shape a mindset focused on support and resilience.
Venture capital is about taking risks, while private equity seeks proven businesses.
Continuous progress and learning are essential in the fitness industry.

More From Pete:

Website: https://www.integritysq.com/

Linkedin: https://www.linkedin.com/in/peteymo/

Pete is the Founder, Managing Partner and Chief Dream Architect at Integrity Square ("ISQ"), a leading boutique financial advisory firm focused on the $4.7T Health, Active Lifestyle, Outdoor ("HALO") sector.

Since founding ISQ in 2010, the firm has played an active advisory role in 100+ mergers & acquisitions, private placements and advisory assignments across North America. Pete Moore and his team have also invested in passionate entrepreneurs at HigherDOSE, XTEND, and Promotion Vault.

ISQ's media and "live education" properties include HALO Talks, the leading B2B podcast in the sector, Time To Win Again, and the HALO Academy, an Executive Education Bootcamp Series.

Prior to ISQ, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors (2003-2010.) Prior to 2003, Pete was co-founder of FitnessInsite, a SasS sales management platform with 1500+ clients (based in AZ.) At FitnessInsite, Pete invested his personal capital, leveraged his credit cards and learned what it takes to manage a startup.

Pete built his business and financial acumen on top of the foundation laid at three critical positions early in his career: Senior Associate at Brockway Moran & Partners, the private equity owner of Gold’s Gym International, Inc; worked as an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. (Now JP Morgan.)

ISQ saw a need for a deeper & more useful level of education in the HALO sector. In response, we launched the HALO Talks podcast, with 500+ completed interviews and over 120,000 downloads. HALO Talks has become a “must listen” for anyone working or investing in the sector.

Pete graduated from Emory University (BBA, 1994) and received his MBA from Harvard Business School (1999.) While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment, which was sold to Ritchie Bros for $758 million.

His hobbies include: Football, basketball, tennis, podcasting, amateur ventriloquism, pro bono DJ and fitness enthusiast.

Notable Stats: Wingspan 76”, 33 yard dash at 4.3 seconds.