))
The Future of Music in Branding with Havas Group and The Elements Music
Manage episode 474747124 series 3232058
Content provided by Advertising Week. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Advertising Week or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this interactive conversation, J Bonilla (The Elements Music) and Damien Escobar (Havas Group) explore how brands can harness music to create deeper emotional and cultural connections. They discuss balancing creativity with strategy in sonic branding, common mistakes brands make when selecting music, and how AI and data are reshaping the creative process. From brand storytelling to measuring music’s impact, this fast-paced discussion challenges conventional thinking and offers fresh insights into the evolving role of sound in marketing.
The post The Future of Music in Branding with Havas Group and The Elements Music appeared first on The Sonic Truth.
76 episodes
Share
