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In this episode, Adrian speaks with Matthew Addai, founder and CEO of Cash Black and Afro Affiliate. Matthew shares his entrepreneurial journey and the mission behind his platforms, which aim to support Black-owned businesses. Cash Black is a Cash back platform rewarding British and American consumers for shopping at Black-owned businesses, while Afro Affiliate connects these brands with affiliates to drive growth. The discussion covers the origins of these platforms, the challenges of educating consumers about Cash back and Affiliate Marketing, and the broader goal of addressing economic disparities within the Black community.

Enjoy the episode 🙂

Episode Show Notes: https://thesoundofaccra.com/matthewaddai

📱 OUR SOCIALS AND WEBSITE

Website: https://thesoundofaccra.com

Instagram: https://www.instagram.com/thesoundofaccra/

TikTok: https://www.tiktok.com/@thesoundofaccra

Twitter: https://twitter.com/thesoundofaccra

Facebook: https://web.facebook.com/thesoundofaccra

Linkedin: https://gh.linkedin.com/company/the-sound-of-accra

📧 CONTACT

Email: info[at]thesoundofaccra.com

🔗 CONNECT WITH ADRIAN

👥 Linkedin

✉️ Email: adrian[at]thesoundofaccra.com

🔗 CONNECT WITH MATTHEW AND HIS COMPANIES

👥 Linkedin: https://www.linkedin.com/in/mattyaddai/

📱Cashblack: https://cashblack.com/

📱Afrofiliate: https://www.afrofiliate.com/

🕙 TIMESTAMPS

00:00 Intro

02:01 Matthew's Addai

04:38 CashBlack and Affiliate Marketing Explained

08:18 How Cash Back Works

09:47 Sustainability of the Model

10:00 Revenue Generation Strategies

11:43 Cashblack Website and App

17:44 Community Goals and Impact

19:07 Self-Launch in the US

19:34 Focus on the US Market

20:05 Understanding the Diaspora

22:34 Free Money

23:04 Barriers to Cashback Usage

24:54 How Cashblack Works

26:02 Diverse Brand Offerings

27:54 Challenges in Onboarding Brands

34:39 Mindset Behind Perseverance

37:00 Vision for Cash Black's Future

39:02 The Value of Black Consumer Spending

39:50 Corporate Awareness of Black Vendors

40:55 Consumer Expectations from Brands

41:58 The Importance of Data

42:30 Addressing the Racial Wealth Gap

43:10 The Evolution of Their Mission

44:03 Explaining Affiliate Marketing

45:50 Building Their Own Affiliate Network

47:37 Leveraging Corporate Relationships

🎙 ABOUT THE PODCAST

The Sound of Accra Podcast was established five years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence.

🎥 WATCH SEASON 7 EPISODE 6 WITH ATO JAY: https://youtu.be/5tN_A2W_prE?si=GHL6JpJKVokfEmuY

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