Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Startup Junkie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Startup Junkie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

409: Betting on Yourself and Building a Personal Brand with Mallory Files

31:41
 
Share
 

Manage episode 472327721 series 2455857
Content provided by Startup Junkie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Startup Junkie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Summary

In this engaging episode of Startup Junkies, hosts Caleb Talley, Daniel Koonce, and Jeff Amerine are joined by Mallory Files, Owner of Ozark Charcuterie Wine Bar, who shares her inspiring journey from experiencing burnout in a full-time job to creating a thriving catering service and eventually opening a successful wine bar.

Feeling the pressure of a demanding job and grappling with mental health challenges, Mallory discovered solace in creating charcuterie boards, inspired by her grandmother’s culinary finesse. Encouraged by friends and her therapist to pursue this passion, she started an Instagram page that quickly grew into a business. Despite facing personal challenges, including a difficult pregnancy, Mallory persevered, leading her business to remarkable growth through strategic social media and SEO efforts.

Mallory's entrepreneurial spirit shines as she describes the distinct customer avatars she created for her catering and wine bar clients, as well as her decision to focus more on catering while integrating the wine bar aspect creatively. The discussion highlights her marketing strategy, emphasizing SEO over social media and targeting specific customer needs.

The hosts delve into Mallory's efforts in managing a growing team and expanding her product offerings, all while maintaining a personalized touch. Mallory shares her vision for the future, including aspirations for personal branding and scaling her business wisely. Her story is one of resilience and strategic growth, offering valuable insights for aspiring entrepreneurs navigating similar paths. Tune in today!

Show Notes

(00:00) Introduction

(03:03) Mallory’s Backstory

(07:43) Costly Convenience vs. Budget Living

(10:17) Marketing Strategies for Platforms and Audiences

(12:36) Curating an Ideal Audience

(17:34) What Goes Into a Perfect Charcuterie Board

(21:49) Custom Gourmet Platter Experience

(22:48) Balancing Kindness with Assertiveness

(26:42) Building a Personal Brand Journey

(29:24) Embracing Change in Business

(31:19) Closing Thoughts

Links

Caleb Talley

Daniel Koonce

Jeff Amerine

Startup Junkie

Startup Junkie YouTube

Mallory Files

Ozark Charcuterie & Wine Bar

  continue reading

449 episodes

Artwork
iconShare
 
Manage episode 472327721 series 2455857
Content provided by Startup Junkie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Startup Junkie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Summary

In this engaging episode of Startup Junkies, hosts Caleb Talley, Daniel Koonce, and Jeff Amerine are joined by Mallory Files, Owner of Ozark Charcuterie Wine Bar, who shares her inspiring journey from experiencing burnout in a full-time job to creating a thriving catering service and eventually opening a successful wine bar.

Feeling the pressure of a demanding job and grappling with mental health challenges, Mallory discovered solace in creating charcuterie boards, inspired by her grandmother’s culinary finesse. Encouraged by friends and her therapist to pursue this passion, she started an Instagram page that quickly grew into a business. Despite facing personal challenges, including a difficult pregnancy, Mallory persevered, leading her business to remarkable growth through strategic social media and SEO efforts.

Mallory's entrepreneurial spirit shines as she describes the distinct customer avatars she created for her catering and wine bar clients, as well as her decision to focus more on catering while integrating the wine bar aspect creatively. The discussion highlights her marketing strategy, emphasizing SEO over social media and targeting specific customer needs.

The hosts delve into Mallory's efforts in managing a growing team and expanding her product offerings, all while maintaining a personalized touch. Mallory shares her vision for the future, including aspirations for personal branding and scaling her business wisely. Her story is one of resilience and strategic growth, offering valuable insights for aspiring entrepreneurs navigating similar paths. Tune in today!

Show Notes

(00:00) Introduction

(03:03) Mallory’s Backstory

(07:43) Costly Convenience vs. Budget Living

(10:17) Marketing Strategies for Platforms and Audiences

(12:36) Curating an Ideal Audience

(17:34) What Goes Into a Perfect Charcuterie Board

(21:49) Custom Gourmet Platter Experience

(22:48) Balancing Kindness with Assertiveness

(26:42) Building a Personal Brand Journey

(29:24) Embracing Change in Business

(31:19) Closing Thoughts

Links

Caleb Talley

Daniel Koonce

Jeff Amerine

Startup Junkie

Startup Junkie YouTube

Mallory Files

Ozark Charcuterie & Wine Bar

  continue reading

449 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play