In this episode of The Story Behind the Brand, host Travis Brady pulls back the curtain on Laura Lingner, founder of Catalyst Performance Methods—a powerhouse financial consultant serving collegiate, professional, and retiring athletes. With 15 years of experience, Laura is not just managing money—she's building legacies.

This episode dives into her journey navigating the male-dominated world of sports finance, what drives her passion for athlete advocacy, and how she's helping clients create long-term financial foundations.

Tune in to discover the real story behind the woman transforming how athletes think about money—and get inspired to play bigger, no matter your field.

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Building your brand or re-branding to grow your business? Checkout the “Find Your Brand-X Factor Docuseries. This video series is dedicated to helping you find, create, and evolve your brand and create the story behind your brand..

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