Writing a book isn't just about words on a page—it's about building authority and creating a strategic asset that moves your business forward. In this episode of The Story Engine Podcast, I sit down with Bill Blankschaen, a master at helping experts turn their ideas into influential books that drive real business results.

Bill shares his unique framework for authoring with purpose, why most experts approach book writing backwards, and how to craft a message that not only resonates with readers but attracts clients, opportunities, and credibility. If you've ever dreamed of writing a book—or want yours to make a bigger impact—this conversation will give you clarity, direction, and inspiration.

[02:18] – Why writing a book is one of the most powerful ways to establish authority

[04:57] – Bill explains why most authors start in the wrong place—and what to do instead

[07:35] – The essentials of crafting a book that aligns with your business goals

[10:22] – How to draw out the deeper message behind your expertise

[13:41] – Kyle and Bill discuss using stories to elevate your credibility

[16:54] – What differentiates a "calling card" book from a true authority-building book

[19:29] – Common mistakes experts make when trying to write alone

[22:46] – Bill's process for guiding authors from idea to published influence

[25:31] – Closing thoughts: how to begin crafting a book that actually moves your mission forward