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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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We break down the transformation story as a simple, powerful arc from sad to happy and explain how to guide clients from point A to point B without leaving them in the dark. We share concrete steps, a social media example, and why you must be the guide, not the hero.
• framing the problem as the audience’s “sad” and the goal as their “happy”
• showing the darkness with empathy, then leading to the light
• mapping a clear, stepwise path from point A to point B
• painting an attainable after-state buyers can believe
• using client stories where we act as the guide
• keeping language simple and outcomes concrete
• reminding listeners the transformation is why people buy
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Chapters
1. Rant Setup And Big Promise (00:00:00)
2. The Core Frame: Sad To Happy (00:01:19)
3. Show The Darkness, Then Lead To Light (00:03:04)
4. Map The Steps And Paint The After (00:04:31)
5. Use Client Stories And Be The Guide (00:06:05)
6. Key Takeaways And Wrap (00:09:12)
14 episodes
