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EP460: Kristen Corey - How To Build A Website That Attracts Clients

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Manage episode 467243931 series 3012642
Content provided by Michael Palmer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Palmer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

“If a majority of your leads come from LinkedIn, that's great, and you should keep doing that. But it doesn't hurt to diversify and to make sure that you have a couple of lead sources to pull in from different avenues.” -Kristen Corey Kristen Corey, founder of Media Books, dives into the importance of a well-designed website, how to make your firm stand out online, and common pitfalls to avoid. In this interview, you'll also learn:

  • Why a website builds trust & credibility
  • How to turn visitors into loyal clients
  • The best platforms for an easy-to-manage site

Plus much more!

To learn more about Kristen, click here. Connect with her on LinkedIn. Time Stamp

00:28 – Kristen’s journey from accounting to marketing 02:33 – Founding Media Books to help bookkeepers 04:21 – Common marketing struggles for bookkeepers 06:11 – Why websites matter for bookkeeping businesses 08:53 – The importance of an About page 10:44 – Choosing the best website platform 13:42 – Questions to ask when hiring a web designer 17:24 – The role of SEO in the AI era 20:35 – How websites improve user experience 24:15 – Common website mistakes to avoid 26:33 – Must-have features for bookkeeping websites 28:33 – Ensuring a website is user-friendly 31:48 – Pitfalls to avoid in website building 32:59 – Media Books’ website design process 35:01 – Client success story

  continue reading

471 episodes

Artwork
iconShare
 
Manage episode 467243931 series 3012642
Content provided by Michael Palmer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Palmer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

“If a majority of your leads come from LinkedIn, that's great, and you should keep doing that. But it doesn't hurt to diversify and to make sure that you have a couple of lead sources to pull in from different avenues.” -Kristen Corey Kristen Corey, founder of Media Books, dives into the importance of a well-designed website, how to make your firm stand out online, and common pitfalls to avoid. In this interview, you'll also learn:

  • Why a website builds trust & credibility
  • How to turn visitors into loyal clients
  • The best platforms for an easy-to-manage site

Plus much more!

To learn more about Kristen, click here. Connect with her on LinkedIn. Time Stamp

00:28 – Kristen’s journey from accounting to marketing 02:33 – Founding Media Books to help bookkeepers 04:21 – Common marketing struggles for bookkeepers 06:11 – Why websites matter for bookkeeping businesses 08:53 – The importance of an About page 10:44 – Choosing the best website platform 13:42 – Questions to ask when hiring a web designer 17:24 – The role of SEO in the AI era 20:35 – How websites improve user experience 24:15 – Common website mistakes to avoid 26:33 – Must-have features for bookkeeping websites 28:33 – Ensuring a website is user-friendly 31:48 – Pitfalls to avoid in website building 32:59 – Media Books’ website design process 35:01 – Client success story

  continue reading

471 episodes

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