Jono Petrohilos interviews Rachel Holmes, a multi-award-winning fitness educator and international presenter.

Rachel shares her extensive journey in the fitness industry, starting from her early days in aerobics to becoming a pioneer in online fitness education. She discusses the evolution of fitness training, the transition to digital platforms, and the importance of building a personal brand as a fitness instructor. Rachel emphasizes the opportunities available for group fitness instructors today and provides valuable strategies for success in a hybrid fitness business model that combines community classes with online offerings. In this conversation, Rachel Holmes discusses the evolving landscape of fitness events, emphasizing the importance of creating unique experiences that can drive revenue. She highlights the shift towards community classes and online programs, and the necessity of understanding local markets. The discussion also touches on the significance of mentorship and continuous learning in the fitness industry, as well as the impact of AI and digital marketing strategies on business growth.

Connect with Rachel

https://www.instagram.com/rachellholmes/

https://www.facebook.com/RachelLHolmes

https://www.linkedin.com/in/rachelholmesuk/

https://www.youtube.com/@rachelholmes