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What if the advice to "be true to yourself" is actually holding you back from entrepreneurial success? This eye-opening episode challenges conventional wisdom about authenticity and self-development.
After encountering Adam Grant's powerful story about overcoming his fear of public speaking, I experienced a profound revelation: successful entrepreneurs aren't loyal to who they currently are—they're committed to who they're becoming. This distinction changes everything about how we approach business growth.
The journey of a solopreneur isn't about comfort or even confidence—it's about courage. Having worked with hundreds of business owners, I've discovered that phrases like "I need to be true to myself" often mask a deeper fear: "I'm avoiding what scares me because I don't believe I'm good enough." When we defend our authenticity, we're frequently just protecting our comfort zones.
Growth demands discomfort. Your business will never outgrow the person running it, which means your evolution is the critical factor in your success. The limitations in your business directly reflect the limitations in your mindset and identity. If you want to create something meaningful and sustainable, you must stop fighting for your comfort zone and start fighting for your potential.
Take a moment to fast-forward one year from today. What do you need to accomplish to feel successful? More importantly, what single action do you need to take today that would inevitably lead to that success? Is it launching that product, writing that book, or reaching out to potential clients? Whatever it is, say yes before you feel ready. Share your voice even if it shakes, because you become great not by being loyal to your past, but by committing to your future self.

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IG: @matthewpaetz
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