I am really excited to release this interview with Joel R. Johnson who has built a career marrying what he is passionate about, which is fly fishing and conservation. In this episode we discuss everything from marketing for good, also known as purpose-driven brands, to environmental threats to fish species, to having a deep conversation around diversity, equity and inclusion (DEI) in the fly fishing industry and how DEI is connected directly to sustainability. Joel is the Chief Marketing and Communications Officer of the E.O. Wilson Biodiversity Foundation where he leads the brand, and the editorial voice of the Half-Earth Project, a bold plan to conserve half the Earth’s land and seas to protect biodiversity.