In this episode of The Sustainable Angler, I interview Jeff Wagner, who is the CEO of Mayfly Outdoors, which is the parent company of Abel, Ross Reels, Airflo, and the recently acquired Dyna-King. We discuss everything from how Jeff got started in the fly fishing industry, to what it means to be a B-Corp; how Ross Reels has partnered with Trout Unlimited in an effort to restore native trout species throughout the U.S.; how Airflo has partnered with Terracycle to create a fly line and plastic recycling program which are free to any fly shop and helps keep plastics circular; how good sustainability projects benefit people, the planet and profits, and why they still pursue sustainability projects that may only benefit people and the planet; and of course we talk a little fishing!Special thanks to Jeff, and Mayfly Outdoors, for all they are doing to protect what we love, and thank you for taking the time to listen to the show.The Sustainable Angler podcast is brought to you by: Emerger Strategies, Atlantic Packaging, and A New Earth Project.