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The Action Catalyst interviews top leaders and achievers, sharing hard-earned tips and advice to help you uncover your inspiration and gain valuable insights to overcome setbacks, defeat mediocrity, and reach your goals in life, business, and beyond. Southwestern/Great American, Inc., dba Southwestern Family of Companies, for itself and its related entities and their assigns, reserves and retains all rights to their copyrighted materials and trademarks contained in this podcast.
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What do a falling skirt, a Love Island soundbite, and a sick emoji have in common? According to storytelling strategist Akua Konadu: everything. They're stories that make an impact.
In this episode, I sit down with Akua—host of the Unbreakable Business Podcast and a master of making micro-moments unforgettable. We talk about how the smallest, most awkward, or most seemingly mundane stories are often the ones that create the deepest connections in your brand. Akua shares why authenticity trumps aesthetics and gives tactical prompts to help you turn everyday moments into powerful content that moves your audience.
Today’s episode will show you that no story is too small to make an impact.
3 Key Takeaways:
- The smallest stories often resonate the most
- The questions that Akua asks when deciding to share a story
- How to relate any story back to your business
Review the Show Notes:
The system reboot (1:12)
Sharing something small that became significant (5:53)
How business owners can notice the moments worth sharing (8:30)
Connecting your story to your audience (10:42)
Shaping a story into content (12:30)
Turning stories into content on the spot (15:58)
Is your story too small to matter? (24:02)
The system shutdown (27:33)
Mentioned In This Episode:
Akua Konadu Website: akuakonadu.com
Akua Konadu Instagram: instagram.com/akuakonadu_
The Unbreakable Business Podcast: podcast.honeybook.com
Julie Instagram: instagram.com/dallasgirlfriday
29 episodes
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