If your brand colors (or messaging) don’t spark joy, it’s time for a reboot. This week on System for Everything, I’m joined by Dakota Hersey, founder of More Than Creative. After growing a successful photography business, she’s back to her first love—helping small business owners market and sell their talents authentically.

Dakota doesn’t just design brands that look good. She helps creatives and service providers build brands that make content creation feel easy, client communication feel seamless, and the whole marketing process feel a little more like you. She’s passionate about bringing marketing back to its original purpose: to connect, communicate, and serve.

This episode is brought to you by The Entrepreneur's Death Folder:

If your business couldn’t run without you, that’s a problem—a haunting your assistant from the beyond kind of problem. That’s where the Entrepreneur’s Death Folder comes in. It’s your digital contingency plan: all your logins, contacts, workflows, and need-to-knows in one tidy, shareable place.
Less spooky, more smart. Because peace of mind is the ultimate productivity tool.

Buy Now >>

Find It Quickly:

• 01:23 - System Reboot
• 03:21 - Building a Brand That Feels Like You
• 09:36 - Creating a Cohesive Client Experience
• 13:54 - Collaborative Rebranding and Marketing Strategies
• 16:40 - Sustaining Your Brand Presence
• 24:19 - System Shut Down

Connect with Dakota:

• Website: morethancreative.co
• Instagram: instagram.com/morethancreative.co
• Instagram: instagram.com/dakotaherseyphotography
• Podcast: open.spotify.com/show/2mMUHHCACRx71ETK4P4PGV