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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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What does it take to build a business that not only thrives today but stands the test of time?
In this episode, Julie Rotuno, CEO of Mid Atlantic Packaging, reveals what it’s like to carry forward a 44-year family legacy.
From painting office walls to leading a multimillion-dollar company, Julie shares her unfiltered journey of proving herself, sustaining culture, and innovating in a shifting market. She opens up about the pressure of being second-generation and how mentorship prepared her for leadership.
This episode is a masterclass in resilience, adaptability, and building a business that lasts for generations.
Chapter Markers:
- [02:07] Julie’s first steps in the family business
- [05:21] Learning every department from the ground up
- [07:57] Culture and values that drive long-term success
- [15:56] Major market shifts and how to adapt
- [21:06] Overcoming the pressure of being second-generation
- [26:45] Packaging as a branding tool, not just a necessity
- [29:31] Julie’s advice on building a lasting business
Connect with Julie:
Website: www.midatlanticpackaging.com
LinkedIn:https://www.linkedin.com/company/midatlantic-packaging/
Instagram: https://www.instagram.com/midatlanticpackaging/
CONNECT WITH US!
Download The Free Outbound Sales Playbook:
Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!
Join The Takeover Community:
- Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.
About The Hosts:
- Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
About PEMA.io:
PEMA.io is an Inc. 5000 Outbound Agency specializing in helping Marketing Agencie...
Chapters
1. Introduction (00:00:00)
2. Julie’s first steps in the family business (00:02:07)
3. Learning every department from the ground up (00:05:21)
4. Culture and values that drive long-term success (00:07:57)
5. Major market shifts and how to adapt (00:15:56)
6. Overcoming the pressure of being second generation (00:21:06)
7. Packaging as a branding tool, not just a necessity (00:26:45)
8. Julie’s advice on building a lasting business (00:29:31)
113 episodes
