What if admitting “I don’t know” is the most powerful leadership move you can make? We sit down with innovation consultant and author Alan Gregerman to unpack the “wisdom of ignorance” and why certainty can quietly sink companies while curiosity keeps them alive. From Kmart and Blockbuster to the next disruptor waiting in a garage, we trace how organizations lose relevance—and how to build the habits that keep you learning faster than the market shifts.
Alan shares practical scripts leaders can use to normalize not knowing, create psychological safety, and invite teams into co-creation. We get specific about middle managers caught between proving competence and sparking change, and we outline a monthly challenge cadence that turns everyone into a problem solver. You’ll hear why 99% of new ideas are borrowed, how to send people outside the building to find them, and what it takes to translate those insights into action customers care about.
If you’re ready to stop being six people’s Google and start inspiring a team of builders, this conversation gives you the language, rituals, and mindset to begin. Subscribe, share with a leader who needs it, and leave a review telling us the first experiment you’ll launch in 30 days.

Meet the Host
Jay Johnson works with people and organizations to empower teams, grow profits, and elevate leadership. He is a Co-Founder of Behavioral Elements®, a two-time TEDx speaker, and a designated Master Trainer by the Association for Talent Development. With a focus on behavioral intelligence, Jay has delivered transformational workshops to accelerate high-performance teams and cultures in more than 30 countries across four continents. For inquiries, contact [email protected] or connect below!
LinkedIn - https://www.linkedin.com/in/jayjohnsonccg/
Instagram - https://www.instagram.com/jayjohnsonccg/
Speaker Website - https://jayjohnsonspeaks.com