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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Are you ready to start leveraging your book as a tool for business growth?
Books play a powerful role in building your authority and presence, especially for thought leaders and entrepreneurs. Many executives and business owners struggle to calculate the direct Return on Investment (ROI) from a book, but Allyson E Machate explains that a book is the gift that keeps on giving through indirect ROI and strategic leverage. We explore why books still carry more prestige and trustworthiness than other modern formats like podcasts and social media.
Allyson E Machate, the CEO and founder of The Writers' Ally, emphasizes the crucial need to write the right book by thinking about your end goals first—a process she calls "backwards engineering". This strategic approach ensures your book aligns with your business goals, whether that’s lead generation or securing speaking engagements. We also discuss how a book can be leveraged as a tool to build an audience, even if you are new to business, the critical differences between traditional and self-publishing for business strategy, and the fine ethical line between using AI as an assisted tool versus relying on AI generated content.
Key Takeaways
- Books provide deep, one-to-one connection and authority that shorter content formats cannot.
- Leverage your book as a strategic tool for generating high-value clients, not just meager sales.
- Use backward engineering by defining your end business goal before finalizing your book topic.
- If you lack an audience, a strategic book can function as a powerful lead magnet to grow your list.
- The only ethical and effective way to use AI is as an assistant, a brainstorming partner, not a primary writer.
Resources
- Allyson E Machate’s Website: thewritersally.com
- Free Gift/Webinar: offers.thewritersally.com/talkingsilkworm
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Contact us! We'll help you start a show from scratch -- even if you have no prior experience. We'll also help you manage your existing podcast show. Reach out now! https://talkingsilkworm.com/contact/
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