Get the full (and honest) recap of the Digital Products That Sell Summit. Heather takes you behind the scenes of planning and hosting the summit, sharing what went smoothly, what she would do differently, and the lessons she learned along the way. From coordinating speaker schedules and promoting to multiple audiences to creating a seamless experience for everyone, Heather shares what it is really like to host a large online event. She also gets real about juggling business and everyday life, including preschool graduation, room mom duties, and all the things that do not pause for a big launch. If you have ever thought about hosting your own summit, this episode is for you! It is proof that a summit can be a powerful way to grow your business, and that you can absolutely do it on your own terms!

Key Takeaways:

• (02:10) Choosing speakers and topics; pricing strategies and promotion
• (05:40) Handling speaker no shows and last minute tech issues
• (10:05) Lessons learned from coordinating a large online event
• (14:10) Juggling family life during a major launch
• (21:40) Why a summit is a great growth tool without relying on ads

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