Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 474833999 series 3637420
Content provided by Marcus Papin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marcus Papin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode, we dive into the full journey of building and scaling TextRequest—a bootstrapped SaaS company that grew to $18M in ARR and was acquired on its 10-year anniversary.
Brian Elrod, CEO and co-founder of TextRequest, shares how he transitioned from the franchising world into tech, what it took to build the MVP, and how he found the right technical co-founder.
He also breaks down how TextRequest found product-market fit by shifting from customer service to revenue-focused messaging, and how they scaled through a “bottom-up” strategy targeting franchisees first.
We also explore Brian’s approach to customer feedback, how he ran daily demos even years into the business, and how building a strong relationship with Twilio turned into a game-changing distribution channel.
What you’ll learn:
• The mindset and milestones behind bootstrapping to $18M ARR
• How TextRequest turned franchisees into their biggest growth engine
• Why staying close to customers can guide your entire roadmap
• The art of the sales demo and listening for product insights
I hope you enjoy the episode!
19 episodes
