))
107 | Sustainability in media services
Manage episode 393185148 series 3408548
Content provided by Twogether. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Twogether or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Have a great point of view to add? Send us a text with your thoughts!
Are you applying a sustainable mindset to your media practices?
If not, the time to start is most definitely now.
Abigail Borsberry, Head of Audience at Encore, joins us on The Tech Marketing Podcast to discuss how to do just that.
Sustainability in marketing isn't just about the content created or having a circular business model. Marketers must now also think further to the 'scope 3' aspects to their work, like the adtech they're using.
On this episode, we dig down into the details of
- Measuring emissions associated with marketing campaigns
- How to build a campaign that is more sustainable
- Why you must start measuring your outputs asap.
Tune in now, wherever you get your podcasts:
147 episodes
Share
