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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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From resistance to alignment, unifying diverse stakeholders.
Jon is joined this week by channel expert Karen Hartsell, Senior Director, Global Partner Programs & Success at Cradlepoint, alongside Amanda Fitzgerald, Head of Global Distribution and Marketing as they breakdown overcoming resistance, and driving innovation that leads to partner ecosystem growth.
Take note of highlights such as:
- The evolution from "channel" to "partner ecosystems" and what this means for the
- The unique value partners bring to both vendors and customers.
- Overcoming risk aversion and driving innovation in partner marketing.
Listen to the following episode and take away insights on mastering stakeholder alignment and driving channel ecosystem growth.
152 episodes
