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The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
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In this video, I will show you how to build a profitable directory using a WordPress plugin. I will explain the importance of free listings and how they can generate traffic and potential advertisers. I will also demonstrate how to turn free listings into feature listings and collect leads. By following this model, you can increase revenue and create a successful directory. No action is requested from the viewers.
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00:00 Introduction
02:08 Selling Feature Listings
05:52 Launching the Feature
08:17 Using Business Directory Plugin
10:56 Claiming Listings
13:36 Marketing and Product Integration
274 episodes
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