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EP 2: Welcome to Top of Search - Getting to Know Your Host Robyn Johnson
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Abe Chomali shines the spotlight on his co-host, Robyn Johnson, diving into her journey in e-commerce, entrepreneurship, and Amazon expertise. Robyn shares her unconventional path, starting from humble beginnings at garage sales to building a seven-figure Amazon business and founding Marketplace Blueprint, an agency focused on Amazon and other marketplaces.
Key topics covered:
- Robyn’s Journey: From a youth minister struggling financially to scaling an e-commerce business to over $1 million in sales on Amazon by 2010, Robyn’s story highlights resilience and adaptability.
- Agency Evolution: Marketplace Blueprint offers full-service Amazon management, including advertising, compliance, creative services, and Seller Support, with a team of former Amazon employees.
- Speaking Career: Robyn has spoken at international events like PubCon, SMX London, and SMX Munich, drawing from her vast marketing knowledge beyond Amazon, including insights from the broader Google and Meta ecosystems.
- AI vs. Rule-Based Strategies: A lively discussion on the role of AI in e-commerce advertising, where Robyn emphasizes the value of human-driven, rule-based systems for nuanced decision-making.
Robyn also shares personal anecdotes, including:
- Meeting her husband (and business partner) Nate at Kinko’s and how they complement each other’s strengths in the agency.
- Navigating challenges like product indexing issues on Amazon, such as a baby spoon incorrectly categorized as a “sexual wellness” product.
Key Takeaways:
- Intentionality matters: Robyn’s approach focuses on understanding each client’s ideal customer and aligning marketing strategies accordingly.
- Fundamentals first: While AI tools have their place, Robyn believes in human oversight for creative, strategic decisions.
- Adaptability: Robyn thrives on solving new puzzles in the ever-changing e-commerce landscape, thanks to her ADHD-driven curiosity.
Links Mentioned in the Episode:
- Marketplace Blueprint - https://www.marketplaceblueprint.com
- Search Engine Journal - https://www.searchenginejournal.com
- Search Engine Land - https://www.searchengineland.com
- PubCon - https://www.pubcon.com
- SMX Munich & SMX London - https://www.searchmarketingexpo.com
Chapters
1. EP 2: Welcome to Top of Search - Getting to Know Your Host Robyn Johnson (00:00:00)
2. Getting to Know Robyn Johnson of Marketplace Blueprint (00:00:24)
3. Robyn's Origin Story (00:01:24)
4. About Marketplace Blueprint (00:03:42)
5. Webmaster for the School District (00:05:48)
6. How Robyn Started Speaking At Amazon Marketing Events (00:07:56)
7. Why The Larger Digital Marketing Conversation Matters (00:10:03)
8. Being A Full Service Amazon Agency (00:13:18)
9. AI Tools For Advertsing on Amazon (00:15:28)
10. How Marketplace Blueprint Adjusts Strategies By Client (00:20:52)
11. Thanks for Listening! (00:24:45)
15 episodes
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