Episode 295: Are You Ghosting Your Own Leads? The Engagement Mistakes Costing You Clients
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Have you ever been ghosted? That awful feeling when someone completely disappears after you *thought* things were going well? Well, plot twist…
Despite all your hard work, YOU might be "ghosting" the very people ready to invest in your business—and it's silently killing your profits. Whether it's leads that hit your funnel then get radio silence, or clients who buy but never receive proper follow-up, this engagement gap is costing you serious money.
In this episode, I reveal exactly what ghosting your own leads is costing you (spoiler: acquiring new customers is FIVE TIMES more expensive than retention!) and give you my step-by-step roadmap to fix it. You'll discover how to transform your buyers into loyal fans who can't stop raving about you—filling your pipeline with perfect-fit leads so you can finally break free from the constant lead-chasing hustle and actually enjoy your business again!
In this episode:
[00:00:50] - How silently "ghosting" your leads and clients is secretly costing you money, clients, and growth opportunities.
[00:03:07] - The financial reality: acquiring new customers costs 5x more than retention, while small retention increases can nearly double profits.
[00:04:28] - Ghosting revealed: what lead abandonment and client neglect actually look like in your business systems.
[00:07:54] - Case study: how revamping nurture systems doubled conversions and tripled client retention in just three months.
[00:11:26] - Your anti-ghosting roadmap: map customer journeys, create personalized touchpoints, and celebrate wins to transform buyers into fans.
[00:14:47] - Your next steps to creating warmer leads, vocal brand advocates, and the freedom to raise prices while spending less on marketing.
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295 episodes