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Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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20Growth: How to Build a Paid Marketing Machine: ROAS (Return on Ad Spend) 101 | The Rise of User Generared Content and How to Use It | TikTok Ads: Expectations vs. Reality | Hiring for Growth: When and Who with Sandy Diao
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Manage episode 515315727 series 73567
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Sandy Diao is one of the most exceptional growth leaders of the last decade. Sandy has scaled products to over 200M+ users and led growth teams at Descript, Meta and Pinterest. She is also a prolific writer all on things growth here.
AGENDA:
03:59 Biggest Growth Lessons from Pinterest
08:01 What is a Good vs a Bad Growth Hypothesis
11:11 Common Mistakes in Growth Strategies
14:57 Channel Fit: When You Have It & What To Do
25:43 Return on Ad Spend (ROAS) 101: How to Build a Paid Marketing Machine
30:08 How to Do SEO and Long-Term Growth Investments
33:22 Doubling Down on Successful Channels
36:31 The Unchanging Foundations of SEO
37:52 Generative AI Engines vs. Traditional Search Engines
41:12 Paid Marketing Channels: What's Overrated?
43:42 The Rise of User-Generated Content (UGC)
46:34 TikTok Ads: Expectations vs. Reality
49:55 Brand Marketing: What is Real vs What is BS?
53:33 The Importance of Feature Launches
01:01:50 Hiring for Growth: When and Who?
01:08:55 Quick Fire Round: Onboarding, Notifications, and Growth Channels
1374 episodes
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