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You’ve probably said this phrase hundreds of times. You’ve definitely heard it. It’s woven into how we talk about work, success, and creativity... but what if it’s been quietly stealing your joy all along?

In this episode, Mak and Valerie pull back the curtain on a cultural belief that keeps so many creatives stuck in struggle. They share why this mindset feels noble on the surface but actually creates shame, burnout, and self-doubt… and what to replace it with instead.

If you’ve ever wondered why you feel guilty for doing what comes easily, or why joy feels “less valuable” than struggle, this conversation will feel like freedom.

It’s time to delete this phrase from your vocabulary and reclaim the delight you were meant to create from.

Thanks for listening to The UnBound Creative!

If today’s episode resonated with you, share it with a friend or leave us a review, it helps more creatives discover the show.

💌 Connect with us on Instagram:
@valeriemckeehan & @thatmakguy (that’s Mak with a K!)

Keep creating bravely. We’re so glad you’re here.

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Chapters

1. Cold Open: Latte And Fights (00:00:00)

2. Naming The Cliché: Blood, Sweat, Tears (00:04:46)

3. Flow State Versus Grind Culture (00:07:06)

4. The Conditioning: Time Equals Money (00:11:11)

5. Pricing Art Without Shame (00:15:06)

6. Unique Magic And Zone Of Genius (00:18:21)

7. Joy As A Value Multiplier (00:21:36)

8. Alignment Check: Make It Fun (00:24:56)

9. Permission To Profit From Joy (00:27:46)

62 episodes