Ken Rusk is author of the WSJ bestselling book "Blue-Collar Cash" and highly successful entrepreneur in the trades of Rusk Industries. His insights have been featured in Forbes, USA Today, Fox Business, and more.

In this episode, Ken dives deep into three limiting beliefs about leading and scaling successful blue collar businesses. The first is the preposterous myth that a blue collar career in the trades is not a viable path to fulfillment and impact. We quickly dispatch that nonsense and celebrate how that trend is changing.

The second limit is for those that choose the blue collar path, they can let their identity be narrowly defined by their skill or craft. This also afflicts white collar workers promoted to leadership levels who often feel it is only up to them to get a certain job done. This stunts their growth, locking them in as a solopreneur. Ken reframes this identity to honor your skill while also unlocking the power of scale. He also compares the satisfaction of a job well done versus the joy of helping others do a job well.

The third limit is the belief that we can't fine motivated employees. Here Ken reframes from motivating to inspiring. He shares his specific methods for interviewing, clarifying, and reinforcing inspired intrapreneurs, who can take your business to levels beyond your imagination. He has a great take on renaming "goals" to "timed paths to success."

For an empowering employee development opportunity, check out his impactful course, "The Path to a Successful Life" at www.KenRusk.com. These 8 short lessons with some guided reflection is a powerful way to help your employees as individuals or as a book club team effort to define their individual life focus that puts them in total control of achieving it.

Additional Resources

Ken is the President of Rusk Industries. Current book. "Blue-Collar Cash." Current digital short course. "The Path to a Successful Life." Future book on creating empowering employee-centric cultures. Podcast: "Comfort, Peace, and Freedom."

Connect with Lee on LinkedIn: https://www.linkedin.com/in/leeallenscott/

Learn more about Unleashing Leaders: https://www.unleashingleaders.com/

Follow PeopleForward Network on LinkedIn: https://www.linkedin.com/company/peopleforward-network

Learn more about PeopleForward Network: https://peopleforwardnetwork.com/

Key Takeaways:

• There are many paths to abundance and fulfillment.
• Blue-collar work is often stigmatized but is highly valuable.
• Self-limiting beliefs can hinder entrepreneurial growth.
• True entrepreneurs create scalable systems and delegate tasks.
• Understanding your identity is crucial for growth.