Alan Stein Jr, former basketball performance coach to Kevin Durant, Kobe Bryant, and other NBA superstars, reveals why knowledge without execution is worthless and how the world's highest performers bridge the gap between knowing what to do and actually doing it. Drawing from decades working with elite athletes, Stein explains that performance gaps exist in every area of life—we all know we should eat healthier, sleep more, and exercise consistently, but implementation separates good from great. Through stories of Kevin Durant's transformation from a frail 15-year-old with pristine fundamentals to NBA superstar, Stein unpacks the perfect storm required for elite success: physical predisposition combined with high IQ, work ethic, coachability, resiliency, and love of competition. He introduces self-awareness as the foundational requirement for growth—defining it as alignment between how you see yourself and how the world sees you. From his divorce-driven awakening to parenting twin sons with unconditional love while demanding effort and coachability, Stein demonstrates how principles from basketball translate directly to business, parenting, and personal development through focus on process over outcomes.

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