Computer science professor and bestselling author Cal Newport explains why cognitive fitness matters as much as physical fitness for elite performance. Drawing from his work with NBA teams and hedge fund managers, Newport breaks down the connection between attention control and exceptional achievement. He challenges the myth that social media grows your audience, revealing that craft—not constant self-promotion—drives lasting success. The conversation explores why our social brain can't process text-based connection, the engineering behind platform addiction, and how working backwards from deeply held values creates lasting behavioral change. Newport introduces the concept of "analog social media," explains why privacy debates distract from the real harm of digital overuse, and shares why protecting your cognitive resources from being bled out "one steam whistle tweet at a time" is essential for producing meaningful work.

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