This is a new recurring series, I'll be talking with Greg Digneo of Content Guppy as we explore the business side of SEO. We got into why it's crucial to move beyond the old-school focus on search volume and start thinking bigger. Greg and I explored how the landscape is changing, especially with AI in the mix, and why building solid distribution channels is more important than ever.

What I really enjoyed about our discussion was diving into how SEOs need to evolve their approach – it's not just about traffic anymore, but about keeping audiences engaged and actually generating revenue. We shared practical strategies for adapting to these changes and building sustainable, revenue-focused SEO practices. If you're looking to stay ahead of the curve in SEO, this conversation packs some serious insights you won't want to miss.