Episode Description

In this episode of the Unscripted SEO Podcast, host Jeremy Rivera interviews Joshua Ramsey, Fractional CMO and founder of JRCMO. They explore how authentic storytelling can differentiate brands in crowded markets, the evolution of the fractional CMO role, and how to develop unique selling propositions even for seemingly "boring" industries.

Guest Information

Joshua Ramsey

• Fractional Chief Marketing Officer
• Founder of JRCMO
• Background includes working at his father's printing company, becoming Senior VP of Marketing and Sales at a top 100 ad agency, and starting his own ad agency and software company
• Website: jrcmo.com
• LinkedIn: Joshua Ramsey

Topics Discussed

• The evolution and growing demand for fractional CMO services
• How to align marketing metrics with business outcomes
• Finding value and interesting stories in "boring" industries
• The relationship between USP (Unique Selling Proposition) and brand building
• The importance of cross-team communication for marketing success
• The "Knockdown List" strategy for targeting specific customer segments
• Using the "Trauma Egg" exercise to uncover your authentic narrative

Key Insights

• A true CMO needs holistic marketing experience, not just digital expertise
• The most important marketing metrics are those that directly impact business growth
• Every business has a unique story that can differentiate it in the marketplace
• Your personal narrative informs your USP, which in turn builds your brand
• Effective marketing requires agility and willingness to pivot when strategies aren't delivering results

Resources Mentioned

• The Trauma Egg Exercise - a reflective practice to uncover your authentic narrative
• Unique Strategies of a Digital Marketing Director - Joshua's article on brand strategy
• CRO (Client Retention Optimization) - Joshua's approach to conversion optimization

Quotable Moments

"If the metrics you're looking at are growing, but it's not the metric that moves the business, then you're wasting a lot of effort."

"I believe a brand is built based on the USP, but a USP is not the brand... My concept is building a brand means that they're familiar with who you are... But the USP makes me love the brand."

"My narrative that I found was abandonment. The abandonment has made me better today and that is part of why I say I treat people the way I want to be treated."

Contact Information

• Unscripted SEO Podcast: unscriptedseo.com
• Jeremy Rivera: SEO Arcade
• Joshua Ramsey: [email protected] (offers a two-hour free consult for those interested in working on their USP/narrative)