In this conversation, Jeremy Rivera and Daniel Horowitz discuss the evolution of SEO and link building in the context of AI advancements. Daniel shares his experiences transitioning from traditional link building to a more integrated approach that includes digital PR and enterprise SEO.
They explore the importance of building topical authority, the challenges posed by AI in search, and the need for content strategies that go beyond traditional blogging. The discussion emphasizes the significance of internal linking and the necessity for SEOs to diversify their strategies in an ever-changing digital landscape.

• Link building has evolved into a form of digital PR.
• AI is reshaping how we approach SEO and content.
• Topical authority is crucial for enterprise SEO success.
• Internal linking is a fundamental tactic for SEO.
• Content strategies must adapt to the AI-driven landscape.
• Diversifying content distribution channels is essential.
• Engaging with SMEs can enhance content quality.
• Conversion rates are more important than traffic volume.
• The traditional SEO content model is no longer effective.
• Staying adaptable is key in the changing SEO environment.