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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode of The Unstoppable Marketer podcast, hosts Mark and Trevor discuss maximizing key moments of seasonality in marketing and the importance of visually demonstrating product features. They analyze Yeti's successful advertising strategy, which showcases product durability through extreme stress tests. They emphasize the need for brands to visually demonstrate their value propositions rather than simply stating them, using Yeti's polar bear and drop test ads as examples.
Chapters
1. Introduction and Updates (00:00:00)
2. Understanding Your Customer’s Knowledge (00:06:00)
3. Seasonal Trends in Marketing (00:14:00)
4. Differences in Gender Buying Behavior (00:24:00)
5. Impact of Wholesale on D2C Brands (00:34:00)
6. Strategies to Maximize Advertising Efforts (00:44:00)
7. Yeti's Successful Marketing Approach (00:54:00)
8. Utilizing Sensory Experience in Ads (01:04:00)
9. Key Takeaways and Wrap (01:14:00)
143 episodes
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