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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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In this episode, Trevor and Mark tackle the looming question: Is Black Friday 2024 heading toward disaster or opportunity? They break down consumer confidence metrics, government shutdown impacts, and the "show-rooming" phenomenon where shoppers wait for deep discounts. The hosts reveal data showing 72% of consumers expect 30%+ discounts, discuss why some problem-solution brands should skip aggressive Black Friday spending, and explain the critical difference between chasing revenue versus variable profits. They share unconventional tactics like tripling ad spend during high-demand periods and why turning off discount codes when slashing prices prevents margin erosion.
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Chapters
1. Open: Spend More If It Works (00:00:00)
2. Early Black Friday And Market Mood (00:00:12)
3. Algorithm Woes And AI Blunders (00:02:18)
4. Shutdown Ripples And Confidence (00:03:34)
5. Stimulus Memory And Demand Swings (00:06:29)
6. Will This Be A Tough Black Friday? (00:10:46)
7. Showrooming And Discount Expectations (00:12:12)
8. When To Go Heavy Or Hold Back (00:14:35)
9. Variable Profit As North Star (00:17:28)
10. Sponsor: BFF Creative (00:20:00)
11. Inventory, Cash Flow, And Cohorts (00:20:52)
12. Seasonal vs Problem‑Solution Brands (00:23:02)
13. Chase Conversion Rates, Not Budgets (00:25:08)
14. Founders On Social Build Trust (00:27:09)
15. Send More Emails And SMS (00:28:31)
16. Update Ads And Website For Deals (00:29:33)
17. Avoid Stackable Codes And Friction (00:31:05)
18. Set Realistic Goals And Avoid Overreacting (00:32:40)
19. Closing And Listener CTA (00:33:36)
143 episodes
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