Share
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Manage episode 512027597 series 3006414
Content provided by Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
…
continue reading
Chapters
1. Setting The Stakes: Harder Before Easier (00:00:00)
2. New Studio Banter & Film Lab Shoutout (00:00:14)
3. September Slump: Climate And Meta Shifts (00:01:41)
4. Meta’s AI Ad Changes And Delivery (00:03:16)
5. What’s Keeping Us Up At Night (00:05:26)
6. AI Slop And The Cost To Creativity (00:05:44)
7. Conspiracies, Deepfakes, And Trust (00:08:13)
8. Where Does Attention Go Next? (00:10:06)
9. Helping The Little Guys Win (00:12:09)
10. Behavior Shift: Friends To Interests (00:14:17)
11. Retention Pain: iOS And SMS Changes (00:16:48)
12. Email Dilution And Direct Mail Tests (00:19:01)
13. Macroeconomy And Shrinking Demand (00:20:51)
14. Stand Out, Then Repeat Relentlessly (00:23:00)
15. Q4 Math: CAC, Touchpoints, Momentum (00:25:05)
16. No Silver Bullets, Better Operations (00:27:35)
17. Closing Notes And Listener CTA (00:29:36)
141 episodes
))
