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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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In this episode of the Unstoppable Marketer podcast, hosts Trevor and Mark discuss the importance of disruption in marketing, using Melbourne Golf and Jason Day's controversial outfits as a case study. They explore how creating advocates and enemies through bold marketing strategies can lead to brand growth and industry disruption. They emphasize the need for e-commerce businesses to adapt and innovate in 2025 to stay competitive in an increasingly challenging market.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Chapters
1. EP. 113 The Power of Making Advocates and Enemies (00:00:00)
2. Tariffs and Business Disruption Concerns (00:00:01)
3. Navigating Tariffs and Industry Disruption (00:05:32)
4. Malbin Golf Disrupts Golf Industry (00:19:14)
5. Anxiety, Expectations, and Golf Industry Disruption (00:26:26)
6. Disrupting Industries Through Innovation (00:31:43)
7. Strategic Brand Positioning and Competition (00:39:23)
132 episodes
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