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The Urban Rez program featured Christine Madella, co-owner of Storyville Road, discussing the power of storytelling in sports, particularly in creating fan engagement and team unity. Madella highlighted her company's work with the Raiders, Aces, and the NFL, emphasizing the importance of authentic human experiences over AI-generated content. Dr. Timmie Foster, a mental health advocate, shared his work on social emotional learning through sports, focusing on wellness, mental health, and community engagement. He highlighted the impact of his series on professional athletes and the importance of family support in mental health. Both emphasized the need for practical skills and diverse representation in their respective industries.

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